I was hired to develop 2d assets and assist with gameplay troubleshooting/UI elements for a suite of mobile games to promote safe driving habits for the peoples of Myanmar. I was provided a rough branding guideline and character design sheets so as to stay on-model. This initiative was funded by Heineken, with progamming development by Young Guns Media - Yangon, and coordination of efforts provided by Paavo Media, UK.
Google Play Blurb
Buckle up the seatbelts, match the helmets and make sure you do not drink alcohol and drive– all against the clock! Shwe Lann is Myanmar’s BIGGEST road safety game. Tap, swipe and steer your way to the highest score in the country, beat your friends and show your support for Making Myanmar’s Roads Safer: the national campaign aimed to stop thousands of people being killed on Myanmar’s roads every year. https://www.facebook.com/RoadSafetyMyanmar
7 mini games 3 levels: easy, hard and insane Play offline – just download, log in once and you’re good to go Share scores on Facebook Compete against your friends A music track you’ll be whistling for days FREE TO PLAY!
Want to do more to prevent thousands of deaths every year on Myanmar’s roads? Join the Making Myanmar’s Roads Safer campaign at https://www.facebook.com/RoadSafetyMyanmar. Like the page, share the posts and raise awareness of crucial road safety behavior. Shwe Lann is part of Making Myanmar’s Roads Safer, supported by the Ministry of Road Transport Administration Department (RTAD), Ministry of Transport and Communications, Ministry of Home Affairs, Ministry of Construction, Ministry of Information, Ministry of Education, and Ministry of Health and Sports, working jointly with The APB Alliance Brewery Company. To find out more, visit: https://www.facebook.com/RoadSafetyMyanmar Watch out for the campaign on billboards, TV ads and cinemas near you!
Price: Free Current Version: 1.5 Installs: 500 - 1,000 Rating average : aggregateRating (4.4 out of 5) Rating users: 17 Requirements: Android 4.1 and up Content Rating: Everyone
” Wow! These look great! Oh and I LOVE the little devil on the [seatbelt blocker image], mwahahaha! He’s a lovely touch! All the best and let’s stay in touch!”
- Richard Edwards, Paavo Media